About Us
Who We Are
Our Story
Our Responsibility
As a manufacturer, we take our responsibility toward our workers, our buyers, and the environment seriously.
- To Our Workers: fair working conditions and skilled craftsmanship passed down through Sialkot’s manufacturing tradition.
To Our Buyers: transparent pricing, accurate order timelines, and consistent quality control on every production run. - To The Environment: eco friendly and sustainable manufacturing practices, from responsible fabric sourcing to reduced production waste.
- To Our Partners: ethical business practices and clear communication at every stage of the manufacturing and export process.
Who We Manufacture For
Retail and Wholesale Buyers
Retail and wholesale buyers come to us for recurring seasonal orders that need consistent sizing, dependable fabric sourcing, and steady quality control across every production run. Instead of chasing quality between different suppliers each season, our wholesale clients stay with one factory they can rely on, order after order.
Sports Teams and Clubs
We produce custom sports uniforms for football, cricket, volleyball, hockey, rugby, and other team sports, sized and numbered to match your full roster. Team crests, club colors, and sponsor branding are applied in house, so every kit arrives ready for match day with no outsourced steps in between.
Startup and DTC Activewear Brands
Launching your own activewear or streetwear label takes a manufacturing partner that will grow with you, not against you. We offer low minimum order quantities, starting from 50 to 100 pieces per style, so new and independent brands can develop their designs, test the market, and build their line before committing to large scale bulk production.
eCommerce and Online Sellers
For brands already selling online, we pair our manufacturing capability with eCommerce management support across Amazon, TikTok Shop, Shopify, and WordPress, helping sellers keep product quality and storefront management aligned under one roof.
Why Buyers Trust Sheeny International
Sheeny International brings together two decades of sports goods and leather manufacturing experience in Sialkot with modern eCommerce management support, giving buyers a single, dependable partner for both product and platform. Whether you are sourcing a wholesale sportswear manufacturer, a custom leather goods supplier, or a team looking for a trusted uniform manufacturer, our mission stays the same, to deliver quality you can count on, order after order.
Our Values
- Quality First: every product, from custom team uniforms to leather goods, is held to the same quality control standard before it leaves our facility.
Reliability: buyers stay with us season after season because our production timelines and order quantities are consistent and predictable.
Flexibility: from low minimum order startups to large wholesale programs, our production process is built to scale with the buyer, not the other way around. - Partnership: we see ourselves as an extension of our clients’ brand, not just a supplier, on both the manufacturing and eCommerce management side of our business.
Our Vision
We want Sheeny International to be recognized internationally as a manufacturing partner from Sialkot that domestic and export buyers trust for quality sports goods, leather products, and custom apparel, while also becoming a go to eCommerce management partner for brands scaling across Amazon, TikTok Shop, Shopify, and WordPress. Our goal is long term partnerships built on repeat orders, not one time transactions.
Our Mission
Our mission is to give sports brands, retailers, teams, and independent labels a manufacturing and eCommerce partner they can depend on for consistent quality, honest communication, and on time delivery, whether the order is a single sample run or a full seasonal production cycle.
We aim to make custom sportswear manufacturing, leather goods production, and online store management accessible to businesses of every size, from established wholesale buyers to first time DTC brand owners.
